Setting Up Your Design Files
We want to make sure your Artist Shop designs look as amazing on your products as it does on your computer. Here's a guide for everything you need to know to make that happen.
What is On-Demand Printing?
On-demand printing is a method where a digital printer is used to print a design directly onto a garment or canvas using inkjet technology with direct-to-garment (DTG) or sublimation printing. Picture a futuristic inkjet printer the size of your bathroom that costs more than a house! With this process, the inks are absorbed by the fibers of the garment or canvas. Imagine an inkjet printer, but using a blank garment instead of paper- and that’s essentially how on-demand printing works.
Why On-Demand Printing?
Since on-demand printing uses a digital printer, it has less color limitations than screen printing, which allows for more versatility since you are not required to match colors by inks and Pantones. Because of this, the print stays pretty close to true color. Additionally, with on-demand, customization is super simple. Since you are able to print an image directly on a garment, on-demand does not require any up-front investment, inventory commitments, or set-up requirements. on-demand printing helps us invest more in artists and less in inventory, providing more opportunities for artists to be creative and take design risks while giving them more canvases to explore.
Designing for On-Demand
Creating an optimal file for on-demand printing
Let’s start with the basics! Here are the recommended file requirements to add a design to your Artist Shop:
Recommended File Size
- 4200 x 4800 pixels (minimum 2000 x 2000px)
- 300 ppi
- Transparent .PNG
File is automatically resized to best fit across all products. Non-transparent .PNG or .JPG are accepted, but may not be optimized for every product. After initial upload, you may upload additional files to customize design by product and you can see those files sizes here: Suggested File Size by Product Type
Plug in your art and you're ready to upload!
You can also find hi-res blank shots of all the Artist Shop products in the Artist Shop Gallery. Right-click on any product image to save a 1000 X 1000 file of the blank product. Add your design to see how it looks on the product and play with placement and background colors to create the perfect product for your Shop.
Output on Products
Here’s a visual of how that file translates onto the actual t-shirt:
*Something important to note: there is a default 1-2 inch offset from the neck already in place in our printers! This means, if your design is justified to be flush to the top of the 14×16 document, the design will start 2-inches down. If you align your document to be 1-inch down from the top of the document, it will print ~3inches down.*
Seen above is a Men’s medium and a Women’s medium. Women’s small and medium tees cannot physically fit on the larger printing palette without distorting and skewing the design. For this reason, we have them on a smaller palette which downsizes the design about 30%. However, with the exception of triblend tees, Women’s large and up will receive the guy’s palette and sizing.
Check out Tips for Optimizing Your File for On-Demand Printing to help to maximize vibrancy by optimizing colors in your design and create a design file that makes your printed design simply awesome.