Setting Up Facebook Pixel

What is Facebook Pixel?

Facebook Pixel allows you to engage with people who have visited your website and create audiences and campaigns based on the pages they visit or actions they take. 

You can use your Facebook Pixel for 3 different things:

  1. Building custom audiences 
  2. Optimizing ads for conversions.
  3. Tracking conversions for your ads


Creating your Pixel

  1. Go to the Facebook Pixel tab in Ads Manager.
  2. Click Create a Pixel
  3. Enter a name for your pixel. There's only one pixel per ad account, so choose a name that represents your Artist Shop.
  4. Accept the terms
  5. Click Create Pixel.

Keep in mind, you can only create one Facebook pixel per account. If you already have one, you won't see the Create Pixel button.

Once your Pixel is created, you'll see your  Pixel ID (should be 15-16 digit code) on the confirmation page. Copy that code and keep it handy to add to your Shop!


Finding your Facebook Pixel ID

If you don't know your Facebook Pixel ID, login to Facebook Ad Manager and click ‘View pixel code’.

 In the Pixel Base Code, the numbers that follow  ' fbq ('init'  are your Pixel ID.


Adding your Pixel to your Shop

Once you have your Facebook Pixel ID, head over to the Settings page in your Artist Dashboard.  

Enter your  Pixel ID in the Facebook Pixel ID field and hit Save.  

Voila! 

Head back to  Facebook Ad Manager to set up ads and campaigns for your Shop.

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