When should I run a sale or promotion in my Artist Shop?

When and how to run a sale or promotion in your Artist Shop is entirely up to you! Here are some tips and tricks on how to create effective promotions:

Terminology

A sale is just a way of saying that a price has been marked down. "Markdowns” typically refer to items that are permanently on sale. That is, the price will not go back up. So something would be on sale, for example, if you were planning on deleting it from your shop after marking it down for a brief time.

Promotion (promo): A promotion is when items are marked down in price and discounted for a limited time.


Types of Promotions and Sales

Here are just a few different types of sales you might use:

  • Reduce the price of everything: Do a shop-wide sale by bringing down the price of everything in your store. 
  • Loss Leaders: discount products that are in demand and that have been doing well to boost more sales. 
  • End of the Season” sale: This is a great way to make way for new designs, get the most out of holiday and season specific designs before removing them from your shop (if you so choose).
  • Pre-season sales: Summer just around the corner? Try having a sale on tanks! Fall creeping up? Try a sweater sale!
  • “Get it before it’s gone” sale: If you don’t have excess merchandise you have to get rid of, try having a sale for any designs you’re considering deleting from your shop so that people know they have to act fast.
  • >a href="https://www.shopify.com/videos/successful-retail-shop/sales-promotion-techniques">New Arrivals sale: discounting new items is a great way to get attention for new items in your shop, as well as to show people that you are staying on top of regularly updating your shop.


Schedule It

Scheduling out when you’ll have sales and promos is a great way to prepare what you need to do before each one, when you’re going to push certain designs, and when you’re going to have specific social media posts advertising your sale, limited time offer, new products, etc.

Feel free to use this template! Click here and when you get to the table, hit File then “Make a Copy” and it’s all yours! 

It’s a great way not only of organizing sales/promos you  know you want to have, but it’s also a fantastic way of looking down the line and getting inspiration for scheduling sales/promos that line up with holidays, pop-culture events, your birthday, etc.

Trends

Do you have a design relevant to a movie coming out? Advertise that product at a discounted price! Is summer around the corner? Start a sale on tanks! Do you have ugly Christmas sweater designs? Do a November sale on them so that people get them in time for the winter holidays!

Track your Efforts

The key to getting better with sales and promos is looking back at ones that maybe didn’t work out so well, learning from what flopped vs what did well.

One way you can do this is by checking  Google Analytics. Did a certain sale drive more traffic to your site? Did a certain post? What’s working?


Set Goals

This is often overlooked, because everyone assumes that the goal of a sale or promo is to make money. Duh.

But you know the phrase “you have to spend money to make money”? Sometimes, that’s ok too.  Knowing what your goal with a sale is will help you figure out how to price your items if you’re discounting. Are you doing a MASSIVE sale just to garner more fans and traffic for your shop? Maybe making money isn’t the goal here, and making a little bit less for adding a greater discount to items is more important. If it’s a sale where the goal is to make money, you want to make sure that you’re careful with how much you’re discounting your items. 

Find more tips and tricks to creating effective promotions on our Creative Resources blog.

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