About Managed Email and Email Marketing

Email marketing is one of the most powerful and productive ways to reach new customers, grow your sales, and better engage your current customers and fans. It not only keeps your existing customers up to date about new designs, products or sales, but it also keeps your brand top in their minds for the next time they want to treat themselves. When it comes to effort and sales impact, email marketing tends to have the highest return and is super valuable in connecting with your base and sustainably growing your business. And, the best part is we can help! 

Examples of Managed Emails available for your Artist Shop

Managed Emails Examples from Wawawiwa Comics, Tragic Girls, Obinsun, and Teenage Stepdad

You can allow Threadless to automatically send marketing emails to your existing and prospective customer base to help you create awareness and sales. While you still manage marketing decisions like social media marketing and other self-promotion efforts, Managed Email Marketing helps you expand your reach, connect with your audience, and increase sales with:

  • Targeted sale and promotion emails for your shop to customers who have previously purchased. *Only available to shops opted into Managed Pricing and Promotions
  • New product announcements when a new product is available in your Artist Shop.
  • New designs or collections announcement emails. 
  • Branded newsletter sign-up module in your Artist Shop.
  • Automated marketing campaigns including welcome emails, abandoned cart notifications, and more.

These emails feature your shop name, logo, and cover banner to customize the email marketing communication to your brand, plus a branded newsletter email sign-up module in your Artist Shop. Turn on "Let Threadless send email marketing communications to my customers" in your Artist Shop Settings to activate this feature.

Newsletter Sign-up Module from Paper Girls

Email Timing and Examples

Below you'll find a few examples of the different emails that are included for your Artist Shop when you have opted into Managed Email Marketing:

Targeted Sales and Promotion Emails 

Informs your customers of upcoming sales or ongoing sales. Customer segments are curated to produce the best results for each offer. Sale and Promotion communications are only activated if you are opted into Managed Pricing and Promotions

Timing: Typically 1 - 2 emails per month 

$15 Tee Sale Announcement from Vincent Trinidad and Micah Ulrich

New Product Announcements

Announces the new product available in your Artist Shop with product details and link to the new product offering. New Product Announcements are only activated if you have the new product style added to your Artist Shop.

Timing: Typically 1 - 2 months after new product release 

Jigsaw Puzzle Announcement from Fruiteas Artist Shop

New Designs or Features Announcements

Highlights new designs or collections available in your Artist Shop with design or collection image feature and link. We recommend adding 1 - 2 new designs each month and a couple of collections throughout the year for these emails to be the most effective. 

Timing: Varies, typically 1-2 emails every 3 months

New Designs Announcement from Noodle Official and LxRomero

Adding Or Removing Managed Email Marketing To Your Shop

By default, Artist Shops are automatically included in Managed Product Selection and Email Marketing. To make any changes, go to the Settings section of your Artist Dashboard under Management Settings. Simply flip the toggle off or on for either setting and hit Save

These changes will automatically go into effect for any future updates in your Artist Shop.

* Sale and promotion emails are available only for Artist Shops opted into Managed Pricing and PromotionsTo maximize the potential impact, turn on the Let Threadless manage my Artist Shop's pricing and promotions setting found in the Settings section of your shop. 

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