Managed Holiday Promotions
For effortless Black Friday & Cyber Monday campaigns, you can choose to let Threadless manage your sales and promotions in your Artist Shop throughout the holiday season. Holiday sales during November and December have made up almost 20% of total retail sales over the past five years, and the figure can be even higher for some brands. That's why it's not just recommended, it’s critical to have a robust holiday promotion plan in place.
If you have not activated Managed Promos feature but would like to have your holiday promotions run for you, go to your shop settings and turn on Let Threadless manage my Artist Shop's pricing and promotions. Simply flip the toggle on and hit Save. Changes may take up to four hours to go into effect. This will update your pricing to the recommended Threadless MSRPs (manufacturer's suggested retail price) and activate planned promotional pricing according to the sales and promo schedule.
To help you prepare for the biggest shopping events of the year, we've announced the official Artist Shops Holiday Promo Calendar. This promo calendar shows all the Artist Shops sales and promotions lined up for the popular shopping season and is available only for shops opted into managed pricing. The purpose? To help you stay organized, prepared, and in the know, so you can maximize your sales without any last-minute hustle.
Artist Shops Managed Pricing and Promotions
When the Let Threadless manage my Artist Shop's pricing and promotions setting is toggled on, Threadless will manage your Artist shop pricing and run promotions with strategically varying incentives to help your sales grow. No need to update prices or run sales yourself in your Artist Shop. Artist Shop promotions will have a distinct promotional calendar, separate from the Marketplace, with different offers so you can strategically share promotions at various times. Each upcoming promotion will be communicated in your Artist Dashboard so you’ll know when and how to promote the different sales and offers available in your Artist Shop. By default, shops are automatically opted into managed pricing.
Read more about Managed Pricing and Promotions in Creative Resources.
Artist Earnings for Managed Pricing
When the Managed Pricing setting is on for an Artist Shop, your Artist Earnings still calculated the same way (Sale Price – Base Cost = Your Earnings). However, now during certain sales and offers, you unlock the ability to offer promotional prices that can be lower than the base costs. For any item sold under base cost, there are minimum earnings of 10% of the item’s sale price during promotional pricing events with the exclusion of skateboards. Skateboard minimum earnings are $2.50 per unit on items sold at retail price less than $50.00, $5.00 per unit on items sold at retail price between $50.00 and $99.99, and $10 per unit between $100.00 - $199.99.
You can find more information about Artist Shops & Threadless Marketplace Base Costs in the Policy Concerning Payment to Artist and Shop Owners section of the Threadless.com Community Guidelines and Terms of Use.
Holiday Marketing Guide: Your Ultimate Checklist for the Peak Shopping Season
Our Holiday Marketing Guide is back, and it's better than ever! This comprehensive checklist provides actionable steps to help your shop succeed during the peak shopping season. This year, we've divided the checklist into four easy-to-follow sections, in order of importance.