Setting Up Facebook Pixel

What is Facebook Pixel?

Facebook Pixel allows you to create and track targeted ads on Facebook. It lets you engage with people who have visited your website and create audiences and campaigns based on the pages they visit or actions they take.  

You can use your Facebook Pixel for 3 different things:

  1. Building custom audiences 
  2. Optimizing ads for conversions.
  3. Tracking conversions for your ads

This can help drive sales by putting your Shop ads in front of the right eyes and then track how effective those ads are working! 


How to create or find your Pixel

  1. Go to the Facebook Pixel tab in Ads Manager.
  2. Click Create a Pixel
  3. Enter a name for your pixel. There's only one pixel per ad account, so choose a name that represents your Artist Shop.
  4. Accept the terms
  5. Click Create Pixel.

Keep in mind, you can only create one Facebook pixel per account. If you already have one, you won't see the Create Pixel button.

Once your Pixel is created, you'll see your  Pixel ID (should be 15-16 digit code) on the confirmation page. Copy that code and keep it handy to add to your Shop!


Finding your Facebook Pixel ID

If you don't know your Facebook Pixel ID, login to Facebook Ad Manager and click ‘View pixel code’.

 In the Pixel Base Code, the numbers that follow  ' fbq ('init'  are your Pixel ID.


Adding your Pixel to your Shop

Once you have your Facebook Pixel ID, head over to the Settings page in your Artist Dashboard.  

Enter your  Pixel ID in the Facebook Pixel ID field and hit Save.  

Voila!  Now you're ready to set up ads and campaigns for your Shop!

Creating a Facebook Ad

Once you've returned to the  Facebook Ad Manager you can click the Create Ad button to make the type of ad you would like. 

We recommend Conversions as a way to increase and track sales. Be sure to give your Ad campaign a name to track and compare results.    

After you've named the campaign, you'll need to pick your currency and time zone, then select your newly created  Pixel. 

Since we're tracking conversions, be sure to select Purchase from the Website drop-down. Don't worry about the seeing a red or green dot as that only indicates if you've had any sales since the Pixel was added to your Shop.

Selecting an Audience 

For the first ad, reaching a larger audience is always better than getting super specific. You can check out the  Facebook’s Audience Insights tool to further customize, but we recommend having at least 1 million people in the potential reach.   

You'll then get to select your ad placements (we recommend automatic), your budget, and schedule times for the ads. Using $10 a week for two weeks is a good way to see what ads and placements have positive results.  

Next, you'll be able to link any existing Facebook page or Instagram account to your campaign. If you haven't created any yet, you can make one quickly and fill it out later as they are a great resource for branding.  

From there you can pick the style of ad you want to run. You'll be able to see previews for all types on the  Facebook Ad format page or check out our Creative Resources post on designing a great Facebook ad. 

After you've selected the style of ad, you'll need to pick the main image or images you would like to use. Great  lifestyle photos or product shots can make really eye-popping ad photos since they'll show your Shop products in action. 

You're almost done! The final steps include adding your Shop URL and some ad copy to describe your sale. Simple is better and creating a sense of urgency can really give customer more of an incentive to click the post. Read even more ways to make your ads effective in our blog here.

When you're happy with how everything looks, just click on the  Confirm button and make your Ad live!    

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