What is Following?
If your Artist Shop products are opted into the Threadless marketplace, this means your shop will be added to the Marketplace with pricing managed by Threadless. If opted in, your shop’s products may also be available in the Threadless site search and possibly even featured in Threadless sale and promotion emails and social media communications or the Threadless homepage.
Following will also be activated in your Artist Shop and you'll see a +Follow button on the top right-hand side of the Shop for the Top Nav layout or the left-hand side under the menu for the Side Nav layout.
Following for Artist Shop Owners
When someone follows your Shop, they'll receive an email notification every time you publish a new design in your Shop. Only one notification will be sent per design.
You can remove your Shop and products from the Threadless Marketplace at any time under the Settings tab of your Artist Dashboard. By clicking the toggle Allow my shop’s products to be available in the Threadless Marketplace to OFF and hit Save. The +Follow button will be also be removed from your Artist Shop.
Following for Visitors and Customers
When you follow a Shop, you'll receive an email notification every time that Artist Shop adds a new design. Only one notification will be sent per design. To Follow a Shop, click the +Follow button and you'll see the button change from Follow to Following. The +Follow button is on the top right-hand side or the left-hand side under the menu depending on the Shop's layout.
Following a Shop requires a Threadless user account. Click the + Follow button, and you'll have the option to login to your Threadless account or create an account without every having to leave the Shop page.
To Unfollow a Shop, simply click the Following button on the Artist Shop home page. To remove all Artist Shop Following Notifications, login to your Threadless account, go to your Notifications Setting page and uncheck the box that says A new design is published on an Artist Shop I follow.
If you follow any Threadless Artists on Threadless and that Artist has an Artist Shop, you'll automatically be opted into following their Artist Shop.