Creating an Email List

One of the best ways to promote your Artist Shop is with an email newsletter. This can be a powerful marketing tool to create newsletters, announce giveaways, highlight new products/designs, promote a sale or even to send a thank you to new customers. You can also integrate an email sign-up on your Shop page! 

Step 1: Sign Up With An Email Service Provider (ESP) 

This a service that will not just send your emails, but track how effective they are to you and your customers. Most ESP's will have templates, analytics, and be able to target specific customers. This is great for people who only want specific emails, like sales announcements, to keep people subscribed. Here are a few ESPs that we like: 

• MailChimp (Can be used for a newsletter sign-up with your Artist Shop) 
• AWeber
• Campaign Monitor (super easy drag-and-drop, image-heavy)
• GetResponse
• SendinBlue
• ConstantContact
• ActiveCampaign

Step 2: Grow Your Email List

Adding your existing customers is a great start, but in order to increase sales, you'll need to grow your list. An easy place to start is your personal contacts. These are your friends, family, and maybe cool coworkers who are more receptive to these emails. However, make sure to include a way to opt-out in case they aren't interested.  Here are a few ways to retain existing contacts and keep your list growing!  

•  Offer Your Audience Incentives for Signing Up 
  • A giveaway or contest is an exciting way to get subscribers
  • Announce sales early 
  • Have custom designs available for a limited time
• Create and Offer Valuable Content Consistently
  • A weekly blog
  • Cute animal gifs
  • Behind the scenes of your artistic process
• Provide Your Audience with Other Options to Subscribe 
  
  • Add sign-up links on your blog, social media (like Facebook), and email signature
  • Recommend signing up on forums or other places of similar interest
  • In real life with a sign-up sheet at shows or galleries
• Promote Your Shop and Maximize Your Social Media Presence 
  • Run ads with your email list sign-up info
  • Customize posts for each social platform
  • Engage with people via surveys or opinion questions
  • Respond to all people who reply to your post
  • Follow other similar social accounts

Be sure to check out our  Creative Resources blog for more info on email marketing!