Adding A Newsletter Sign-Up

Starting an email newsletter is the number one way to grow sales. And we're making it even easier by integrating an email newsletter sign-up form to your Shop! 

To add your own newsletter sign-up, you'll need a Mailchimp account to manage the newsletter and if you don't already have one, you can use this Mailchimp sign-up link to get an account. You'll also get a $30 credit to your new account and Mailchimp is completely free for your first 2,000 subscribers.

Example of the email newsletter sign-up on Steven Rhodes's Artist Shop

Signing up

On the account signup page, you'll need to pick a username, a password, and then activate your account via an email sent to the address entered.  After activation, you’ll need to give some basic info like your name, your business/project name, your Artist Shop website URL, and mailing address (for anti-spam law compliance). 
Then Mailchimp will prompt you to build your list from existing contacts (if you have them), connect to social media accounts, and walk you through some of their own marketing tips that we highly recommend reading. 
Once you complete the initial account setup, you will get to a screen like this:

Since we'll use the HTML code to add the sign-up to your Artist Shop homepage, you can skip the “Connect your store” step and go straight to Audience page on from the top menu. 

Integrate Your Artist Shops

Once on the  Audience page, you can click on “Signup forms

From the Signup forms page, click on "Subscriber Pop-up" to get to the design page.

Now you can design your sign-up form and click the Publish button in the bottom right.  Copy that code snippet and email it to us at shop.support@threadless.com along with your Artist Shop URL. Once we receive the pop-up code, we can add the signup form to your Artist Shop and any new emails will be saved directly to your Mailchimp account.  

Adding Your Contacts 

Now you can start building your mailing list by adding previous customers in addition to the new emails your pop-up is adding. In your Artist Shop Dashboard, go to the “ Orders” section and download a CSV file of your customer information. Then, import this file into Mailchimp. To stay up to date, you add any new customer emails before sending a new newsletter.  

Another great place to start is by manually add any friends, family, or other contacts that you’ve built over time. We also have a helpful Creative Resources post on building an email list here.

Designing your Newsletter

You can choose to design your email in a few different ways. We suggest using Mailchimp’s built-in templates, like the “Simple Layout” template. That allows you to easily add your logo and then customize the colors, text, and links in your newsletter. 

Note: If you are using images in your email, be sure to have them linked somewhere on the web. This helps to avoid any missing or broken images when sending. 

It’s also important to have a clear call-to-action in your emails so your recipients know where to click and what to do. We're fans of a big “SHOP NOW” link as it is really effective in driving clicks from your emails over to your shop.

Sending Your First Newsletter Blast

Once you have your sign-up added and you’ve made a contact list, you're ready to send your first email newsletter! 

We recommend sending a newsletter at least once a week to stay engaged with customers and there are various reasons to reach out, such as:

  • Releasing a new design in your shop
  • Adding new product options to your shop
  • Running a “Free Shipping” promotion
  • Running a sale price promotion
  • Refreshing your shop’s design
  • Adding a collection of products or designs
  • Encourage your customers to follow you on social
  • It’s a holiday and you have the perfect design for the occasion

Good luck with your new email newsletter and check out our guide on growing your newsletter list here!  

Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.

Still need help? Contact Us Contact Us