Promoting Your Artist Shop
With Artist Shops, you get to concentrate on making and promoting your art (while we handle the rest), and your Shop comes fully loaded with some great tools to help get the word out!
1. Update Your Homepage Collection
If you’ve ever walked by an amazing window display, you know the power that a first impression can make. However, if the display never changed, it would get less impressive with each view. It's the same with your Artist Shop! Keeping your Homepage collection updated regularly with new designs or different products to keep your Shop exciting and customers coming back to see what’s new. Looking for ideas to keep your Shop fresh, check out Nathan W. Pyle’s various homepages, he regularly features new products and is always updating the Shop banner!
Check out some other Homepage tips:
- Use product or lifestyle photos rather than design images.
- Whenever a new design is posted, add it to your Homepage Collection as well (Pro-tip: highlight new designs by creating a custom image with a “New” banner).
- Incorporate the season, upcoming holidays, or relevant trends in your Homepage design and which products or designs you pick feature.
- Use collections for designs with similar themes. This is another great place to get some additional SEO copy in.
2. Add New Designs and Products Weekly
Get into the groove of updating your Artist Shop weekly. Updates can be in the form of new designs, new products on existing designs, a fun collection, collaborations with other artists or non-profits – anything you can think of! For any new designs added, stagger the release of them instead of adding a bunch all at once. This way you give each design a chance to get seen and noticed and you can send emails and post on social about each one. Keep the momentum going regularly and don’t let it sit stagnant.
3. Share on Social
4. Add a Newsletter Sign-up
5. Opt in to Managed Pricing
Now, you can choose to let Threadless manage pricing and promotions for you- in your Artist Shop or the Threadless Marketplace. No need to update prices or run sales yourself!
Artist Shop Managed Pricing
Threadless will manage your Artist shop pricing and run promotions with strategically varying incentives to help your sales grow. Artist Shop promotions have a distinct promotional calendar, separate from the Marketplace, with different offers so you can strategically share promotions at various times.
Marketplace Managed Pricing
Allow your Artist Shop products to be considered for the Threadless Marketplace with pricing managed by Threadless. If selected, your shop’s products may also be discoverable in the Threadless site search, and possibly even featured in Threadless sale and promotion emails and social media communications or the Threadless homepage, giving them a greater chance to be seen and sold.
6. Shout about Promotions
"The Sale is here!" is the email everyone loves to see in their inbox. Because it so perfectly sweetens sales, strategically coordinated sales and promotions are automatically available in your Artist Shops several times throughout the year with a banner at the top letting your customers know if you are opted into Managed Pricing & Promotions. The Promo Tools section in your Artist Dashboard gives you the option to download any of your Artist Shop products with various overlays to make it easier to promote and share your sales and promos when available.
7. Create an Email List
One of the best ways to promote your Artist Shop is with an email newsletter. This can be a powerful marketing tool to create newsletters, announce giveaways, highlight new products/designs, promote a sale or even to send a thank you to new customers. You can also integrate an email sign-up on your Shop page! Because Artist Shops gives you access to your Customer Information, adding existing customers is a great way to start (However, make sure to include a way to opt-out in case they aren't interested).
The internet is vast. And putting your designs out there without making sure you’ve got some solid SEO for them is a lot like fishing without bait – it’s gonna be way harder to get a bite. It is super important to ensure your shop has as much copy describing everything as possible, optimized for search. Update your shop title, your meta description, your About Page, every design’s description and tags, etc. Anywhere you can provide descriptive text will help you both in web searches and in the Threadless search.
9. Share Your Friends + Family Code or Run a Giveaway
Your Artist Shop comes with a shop specific Friends and Family code. When this code is used, it allows the customer to purchase any of your Artist Shop products at the base price like a Shop owner. Running a giveaway in your Artist Shop not only gives the winner an amazing feeling, but it can help grow your email list, direct more traffic to your site, and increase your social media following. You can give away a free tee, a signed art print, or a gift code to let the winner pick their prize (Threadless gift cards also can be used for Artist Shop products!).
10. Check out Creative Resources
You can find lots of tips and tutorials about how to promote your Shop on our Creative Resources blog! It's full of great info like how to make your first sale, how to make your Shop more visible in search engines, and how to use social media ads. Find some more helpful promotion resources in our Guide to Promoting Your Artist Shop.