Setting Product Prices

With Artist Shops, you can choose to set your own prices for your products or let Threadless manage pricing and promotions for you- in your Artist Shop or the Threadless Marketplace. 

Let Threadless Manage Pricing and Promotions

Artist Shops offers a completely unique benefit—unlike other print-on-demand solutions—that makes pricing and promotions effortless. If developing pricing strategies and promotional calendars is not your thing, you can instead let Threadless manage your shop pricing and promotions in your Artist Shop or the Threadless Marketplace.

Threadless Managed Artist Shop Pricing

Your Artist Shop has the option to let Threadless manage your shop pricing and promotions. When the Let Threadless manage my Artist Shop's pricing and promotions is toggled on, Threadless will manage your Artist shop pricing and run promotions with strategically varying incentives to help your sales grow. No need to update prices or run sales yourself in your Artist Shop. Artist Shop promotions will have a distinct promotional calendar, separate from the Marketplace, with different offers so you can strategically share promotions at various times. Each upcoming promotion will be communicated in your Artist Dashboard so you’ll know when and how to promote the different sales and offers available in your Artist Shop. When the Managed Pricing setting is on for an Artist Shop, the Artist Shops Base Cost will still be applied to any Artist Shop purchase. However, since the sale and promotional prices may be lower than the base cost, a minimum earnings will be applied.

Threadless Marketplace Pricing

Your Artist Shop also has the option to allow your products to be considered for the Threadless Marketplace. When the Allow my shop’s products to be considered in the Threadless Marketplace setting is toggled on, this means your shop may be considered for the Marketplace with pricing managed by Threadless. Promotions in the Marketplace will reflect the prices and sale offers available on If your designs are selected, your shop’s products may also be discoverable in the Threadless site search, and possibly even featured in Threadless sale and promotion emails and social media communications or the Threadless homepage, giving them a greater chance to be seen and sold and creating incremental sales for your Artist Shop. When your shop is opted into the Marketplace, the Threadless Marketplace Base Cost is applied to any marketplace purchases of your designs.  

Since sale and promotional prices may be lower than the base cost, a minimum earnings will be applied for shops opted into managed pricing. For any item sold under base cost in during a Threadless or Artist Shop Managed Pricing promotion, there is a minimum earnings of 10% of the item’s sale price during promotional pricing events with the exclusion of skateboards. Skateboards minimum earnings are $2.50 per unit on items sold at retail price less than $50.00, $5.00 per unit on items sold at retail price between $50.00 and $99.99 and $10 per unit between $100.00 - $199.99.

Set Your Own Prices

If you choose to set your own prices, each product has a Base Cost, which covers the cost of the materials, manufacturing, and 5% processing cost based on the retail price of a product. Subtract the Artist Shop Base Cost from the retail price that you set ("Your Price") and you keep the difference as Artist Earnings ("Your Profit").

Your Price  -  Base Cost  =  Your Profit

You control the prices to make as much or as little as you want on every product sold. There are no minimums and no worries when it comes to customer service. It's all profit! 

With our Artist Shop Pricing Tool, you can set your retail prices any percentage above the base cost for the entire Shop. Also, you can also use the Artist Shop Pricing Tool for sales and promotional pricing!  Or, for individual items, you can also use the Products tab see the base cost and update prices accordingly.

Note: If setting your own prices, "Your Price" cannot go below the Base Cost in your Artist Shop. If you set "Your Price" to equal the Base Cost, Artist Earnings will be $0. 

You can find more information about Artist Shops & Threadless Marketplace Pricing Base Costs in the Policy Concerning Payment to Artist and Shop Owners section of the Community Guidelines and Terms of Use.

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