6 Tips for Successful Sales & Promotion

Running a sale in your Artist Shop is a great way for you to increase sales right away, popularize your brand, and even find new customers. Yet there's more to having a successful sale than just updating your prices. Here are six tips and tricks that will help make your first or next sale a success!  

1. Getting Ready

Set up a game plan to run a more effective sale!
  • If you haven't already, create an email list to send notifications. 
  • Completing your Shop's  About Page will increase SEO and visibility on the web.
  • Use a funny, clever, or otherwise engaging name or theme for your sale. Like Back to School or make one up!
  • Make a Promotion Calendar to plan sales important dates like holidays.   
  • Taking advantage of sales run with Managed Pricing. Let Threadless manage your shop pricing and promotions in your Artist Shop with strategically varying incentives to help your sales grow.
  • Opt into the Threadless marketplace Your items will be automatically included in certain Threadless.com sales and promotions, giving them a greater chance to be seen and sold and creating incremental sales for your Artist Shop!

2. Highlight the Value

It's about $, but not only about $. Add extra sale value with a dash of FOMO.

3. Update Shop Layout 

A great design can increase your Shop visibility and convert views to sales

4. Craft Meaningful Announcements

An interesting announcement will get a foot in the door and better engage customers. 

5. Connect On Social

Make a personal connection for 45% more sales opportunities

6. Track Your Traffic

Knowing who visits your Shop can help you target them and set up return customers

Be sure to check our  Creative Resources blog for even more info on all things Artist Shop! 

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